Wydin

The Challenge

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Launch a new brand in a competitive B2B market, build its visibility, and support its first stages of growth.

The challenge was to establish WYDIN across its different audiences, structure its digital and commercial presence, and create the first points of connection between the platform, its users, and its partners.

Beyond brand awareness, the objective was to build a consistent presence across all channels, support acquisition, and establish the foundations for long-term growth.

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12 Months of Support

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The project developed over time, with continuous support throughout the first year focused on WYDIN’s launch, visibility, and growth.

Each initiative followed the same objective: build the brand, grow its community, generate new business opportunities, and create multiple points of contact across its ecosystem.

This approach brought together strategy, digital, content, acquisition, events, and business development within a single integrated framework.

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Our Work

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Marketing & Growth Strategy

Definition and implementation of the marketing strategy to support WYDIN’s launch, structure its acquisition efforts, and contribute to the platform’s development.

SEO & Content

Creation, structuring, and optimization of website content to improve the brand’s organic visibility and attract more qualified traffic.

Social Media & Campaigns

Development of WYDIN’s social media presence, content creation, and implementation of campaigns designed to increase brand awareness and engage its community.

Business Development

Prospecting, identification of new opportunities, outreach to companies and potential partners, and presentation of the platform across its B2B ecosystem.

Brand & Communication

Creation of communication materials and graphic content for digital campaigns, sales activities, and on-the-ground activations.

Events & Field Activation

Implementation of street marketing initiatives, representation of WYDIN at VivaTech in Paris, and organization of the brand’s first afterwork events at Place des Vosges to create direct engagement with its community.

PR & Media Visibility

Support for media relations and public-facing communications to strengthen WYDIN’s visibility during its launch, including exposure on BFM TV.

International Coordination

Collaboration with teams based in Colombia, Russia, Moldova, and South Africa as part of the platform’s internal development, with ongoing coordination around its needs, evolution, and rollout.

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The Project in Numbers

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12 months
Launch and growth support

France
Launch market

VivaTech
Event presence

4 international teams
Colombia · Russia · Moldova · South Africa

Digital + field
SEO · Social Media · Acquisition · Events · Business Development

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From Launch to Growth

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The support provided to WYDIN helped establish a coherent brand presence from its launch in France, combining communication, acquisition, content, events, and business development.

From digital channels to on-the-ground activations, each initiative contributed to building awareness around the platform, growing its community, and laying the foundations for its development, while working closely with international teams involved in the project.