World for tchad

The Challenge

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Strengthen World For Tchad’s visibility and professionalize its communications in order to better showcase the tangible impact of the organization’s work on the ground.

The objective is to build a coherent image and develop communications capable of raising awareness around access to clean drinking water, while mobilizing partners, sponsors, media, artists, and donors around the organization’s mission.

Communication also supports a long-standing event strategy built around charity concerts organized in both France and Chad.

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Ongoing, Long-Term Support

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The collaboration is part of a long-term relationship combining communication strategy, graphic design, content creation, social media, public relations, partnerships, and event production.

Every initiative supports the same objective: raise awareness of the cause, showcase World For Tchad’s achievements, and turn visibility into concrete support for new clean-water projects.

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Our Work

Brand & Communication

Development and harmonization of World For Tchad’s visual identity, creation of print and digital materials, and implementation of consistent communication across all of the organization’s touchpoints.

Social Media & Content

Definition of the editorial strategy, social media management, and creation of content showcasing field initiatives, completed projects, events, and the organization’s commitments.

Photo & Video Production

Production of photo and video content in France and Chad, event coverage, and creation of a presentation film telling the story of World For Tchad, its mission, and the tangible impact of its work.

PR & Media Relations

Support for public-facing communications, coordination of media relations, and development of the organization’s visibility around its initiatives and events.

Partnerships & Fundraising

Identification and development of partnerships with companies, sponsors, institutions, and public figures to support World For Tchad’s projects both financially and through increased visibility.

Events & Production

Participation in the conception, preparation, and coordination of charity events, from pre-event communication through to operational delivery on the ground.

Two Weeks in Chad — 2025

In 2025, the collaboration included two weeks on the ground in N’Djamena to directly support the preparation and organization of World For Tchad’s charity concert.

This on-site involvement made it possible to work closely with local teams and partners, support the operational coordination of the event, and produce the content required for its communication.

The two weeks were also dedicated to photo and video production in the field: documenting the organization’s initiatives, meeting the teams, capturing key moments, and producing content for social media and the World For Tchad presentation film.

2025 Charity Concert — N’Djamena

World For Tchad’s 2025 charity concert took place in N’Djamena, bringing together artists, partners, companies, media, and the public around the organization’s mission.

The event combined organization, on-site coordination, communication, content creation, and photo and video coverage to maximize visibility before, during, and after the concert.

This edition forms part of a long-standing event strategy developed across both France and Chad, where music has become a powerful tool for raising awareness and mobilizing support around access to clean drinking water.

World For Tchad Film Production

A significant part of the 2025 mission focused on the conception and production of a presentation film for the organization.

Being on the ground in Chad made it possible to capture the footage required for the project, document local realities, and create authentic visual material that brought a more human dimension to the story.

The film was designed as a long-term communication tool to present World For Tchad’s mission, showcase its achievements, and strengthen its messaging to partners, media, sponsors, and donors.

Events Across France and Chad

For several years, charity concerts have played an important role in World For Tchad’s engagement and fundraising strategy.

The organization has produced major charity events in France, including a concert at the Casino de Paris featuring Alpha Blondy, as well as another edition held at Le Bataclan in Paris.

These events complement the concerts held in N’Djamena, creating a direct connection between the organization’s fieldwork in Chad and the mobilization of partners, artists, and audiences in France.

2026 Concert — In Preparation

The collaboration continues with the preparation of the next World For Tchad charity concert scheduled for 2026, with Tayc included in the planned lineup.

The support covers event preparation, communication, content creation, partner mobilization, and the actions required to maximize its visibility with both the public and the media.

This new edition continues a long-term event strategy that uses music and artist visibility as powerful tools for awareness, fundraising, and support for the organization’s projects.

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The Project in Numbers

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2 weeks
On the ground in Chad in 2025

42+ wells
Built in Chad

40,000
Beneficiaries

40 villages
Supported

16 charity concerts
Organized in France and Chad

Casino de Paris
Charity concert featuring Alpha Blondy

Le Bataclan — Paris
Major charity event in France

200 artists
Involved over the years

2026
Next edition in preparation with Tayc

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Communication with Real-World Impact

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Beyond content creation and event production, the World For Tchad collaboration is driven by one shared ambition: give greater visibility to a cause and turn that visibility into concrete action.

Communication, content, media relations, partnerships, and events are designed as complementary parts of a single ecosystem, built to engage new supporters, strengthen awareness of the organization, and sustainably support its work to improve access to clean drinking water in Chad.

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