FEDEX Express

Context

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The inauguration of FedEx Express’s new sorting center at Paris-Charles de Gaulle took place during the health crisis, limiting the ability to welcome journalists and media teams on site.

The challenge was therefore to produce comprehensive, high-quality content that would allow the media to cover the event remotely, while also providing FedEx with assets suitable for its corporate and digital communications.

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A Production Designed for the Media

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The coverage was conceived to serve multiple purposes: corporate communication, press distribution, television coverage, and digital content.

Beyond traditional event coverage, the objective was to create visual material that could be used directly by editorial teams, while showcasing the scale, technology, and operational capabilities of the new facility.

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Our Work

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Photo Production

Production of a series of corporate photographs showcasing the new facilities, equipment, workspaces, and infrastructure of the sorting center.

Video Production

Filming of video sequences presenting the site, its operations, and its key facilities for use across FedEx Express’s digital communications.

Broadcast Footage

Production and preparation of broadcast-ready footage for French and international television channels, providing them with material that could be integrated directly into their news reports.

Virtual Tour

Creation of a virtual tour of the new sorting center, enabling audiences to discover the facilities remotely at a time when physical access to the site was restricted.

Press Content

Creation of a visual asset library to support communications around the inauguration and provide editorial teams with ready-to-use press imagery.

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French & International Media Distribution

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The content produced was made available to French and international media outlets to illustrate the inauguration of the new FedEx Express sorting center at Paris-Charles de Gaulle.

The production therefore had to meet two key requirements: accurately represent the site’s industrial environment while meeting the quality standards required for large-scale corporate and media distribution.

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The Project in Numbers

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1 strategic hub
Paris-Charles de Gaulle

Photo + video
Full on-site production

Broadcast-ready
Footage prepared for television networks

International press
Content produced for French and international media

Virtual tour
Remote access to the new facility

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Showcasing a Strategic Facility Through Image

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This production provided FedEx Express with a complete set of visual assets designed to meet the needs of its corporate, digital, and press communications.

Photography, video, broadcast footage, and the virtual tour were conceived as complementary parts of a single communication system, making it possible to showcase the inauguration of a strategic industrial facility despite the restrictions imposed by the health crisis.